A fresh, contemporary, and engaging introduction to information systems
Introduction to Information Systems helps students learn the core skills related to information systems while grasping why they are so fundamental to business and society. The third edition includes updated chapters, brand-new case studies, and revelations about business strategies, technology trends, and innovations—along with tips to help students work smarter and more efficiently. Additionally, the third edition highlights new technology and trends in information systems, including the Internet of Things (IoT), social media, social and mobile marketing, and digital analytics.
The author continues to help students see beyond today’s classrooms and into today’s varied world, while drawing on examples and settings designed to resonate with the growing number of women, minorities, and nontraditional students who enroll in the course. Students will come to understand the close links between competitive business strategies and information systems, with a focus on potential careers and ethical concerns.
Also available with MyLab MIS
MyLabTM MIS is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Note: You are purchasing a standalone product; MyLab does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
- Language: English
- Published: 2018
- ISBN-13: 978-1259565878
- Format: PDF